PCVI assesses the strengths and weaknesses of current and potential of primary and secondary competitors. Clients’ competitive advantages are outlined to calculate how they can be improved within the market place. Our analysis considers the targeted demographics, penetration with demand generators and existing marketing strategies. We define the current market placement of our clients by ranking their products and services against those of competitors.
PCVI analyzes where competitors and submarkets are in their life cycles. We determine projected growth for the market and integrate conclusions into positioning strategies within the competitive set. Our services include quarterly and annual reviews of initial competitive analyzes in order for our clients to stay current on the dynamics of their market place.