PCVI works with clients to develop their brand and create a specific awareness of their products and services with the purpose of connecting with customers.  We help in defining brands, communicating their value and clarifying who is the target market.  It is critical to understand what motivates targeted customers to select one brand over another.

 

PCVI helps to determine your niche market, the problem or need that your products or services solve or meet, appropriate price points for your products or services, biggest competitors within local, national or international markets.  Successful brand development involves internal branding.  PCVI develops initiatives to implement internally that include recruiting criteria to look for the right skills and aptitudes that are necessary to effectively represent your brand, incentive and motivation systems, communications and training to insure a unified front when representing your brand to customers.